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Peripheral vision : detecting the weak signals that will make or break your company / George S. Day, Paul J.H. Schoemaker.
Lippincott Library HF5415.13 .D369 2006
Available
LIBRA HF5415.13 .D369 2006
Available from offsite location
- Format:
- Book
- Author/Creator:
- Day, George S.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- New products.
- Strategic planning.
- Industrial management.
- Physical Description:
- 248 pages : illustrations ; 25 cm
- Place of Publication:
- Boston, Mass. : Harvard Business School, [2006]
- Contents:
- The periphery : why it matters
- Scoping : where to look
- Scanning : how to look
- Interpreting : what the data mean
- Probing : how to explore more closely
- Acting : what to do with these insights
- Organizing : how to develop vigilance
- Leading : an agenda for action.
- Notes:
- Includes bibliographical references (pages 215-231) and index.
- ISBN:
- 1422101541
- OCLC:
- 62152886
- Publisher Number:
- 9781422101544
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