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Peripheral vision : detecting the weak signals that will make or break your company / George S. Day, Paul J.H. Schoemaker.

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Lippincott Library HF5415.13 .D369 2006
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LIBRA HF5415.13 .D369 2006
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Format:
Book
Author/Creator:
Day, George S.
Contributor:
Schoemaker, Paul J. H.
Language:
English
Subjects (All):
Marketing--Management.
New products.
Strategic planning.
Industrial management.
Physical Description:
248 pages : illustrations ; 25 cm
Place of Publication:
Boston, Mass. : Harvard Business School, [2006]
Contents:
The periphery : why it matters
Scoping : where to look
Scanning : how to look
Interpreting : what the data mean
Probing : how to explore more closely
Acting : what to do with these insights
Organizing : how to develop vigilance
Leading : an agenda for action.
Notes:
Includes bibliographical references (pages 215-231) and index.
ISBN:
1422101541
OCLC:
62152886
Publisher Number:
9781422101544

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