1 option
Brand marketing : why we eat, drink, and wear brand names.
Annenberg Library - Reserve VHS HD69.B7 .B74 2000 tape + guide
Available
- Format:
- Video
- Language:
- English
- Subjects (All):
- Marketing.
- Brand name products.
- Genre:
- Video recordings for hard of hearing people.
- Video recordings for the hearing impaired.
- Educational films.
- Documentary films.
- Video recordings.
- Physical Description:
- 1 videocassette (19 min.) : sound, color with black and white sequences ; 1/2 in. + 1 guide (16 pages, 22 cm)
- 1/2 in.
- Other Title:
- Subtitle on container: Why we eat, drink, and wear brand names
- Place of Publication:
- Lake Zurich, IL : Learning Seed, 2000.
- Language Note:
- Closed-captioned for the hearing impaired.
- System Details:
- VHS.
- analog
- magnetic
- VHS
- Summary:
- The change from purchasing goods and commodities to that of purchasing brand names is a revolution in marketing as well as a change in how we view the world. In order to understand our culture, marketing, and our consumer society, one must understand the power of brand names.
- ISBN:
- 0917159047
- OCLC:
- 42727754
- Publisher Number:
- 244 Learning Seed
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