The selling of civil rights : the Student Nonviolent Coordinating Committee and the use of public relations / Vanessa Murphree.

Format:

Book

Author/Creator:

Murphree, Vanessa.

Series:

Studies in African American history and culture

Language:

English

Subjects (All):

Student Nonviolent Coordinating Committee (U.S.)--Public relations.

Student Nonviolent Coordinating Committee (U.S.).

African Americans--Civil rights--History--20th century.

African Americans.

African Americans--Civil rights.

History.

Civil rights movements--United States--History--20th century.

Civil rights movements.

United States.

United States--Race relations.

Race relations.

Physical Description:

ix, 195 pages : illustrations ; 24 cm.

Place of Publication:

New York : Routledge, [2006]

Summary:

The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. This book provides a broad overview of these efforts from SNCC's birth in 1960 until the beginning of its demise in the late 1960s and examines the communication tools that SNCC leaders and members used to organize, launch, and carry out their campaign to promote civil rights throughout the 1960s. It specifically explores how SNCC workers used public relations to support and promote their platforms and to build a grassroots community movement and how the organization later rejected these strategies for a radical and isolated approach.

Contents:

"Peaceful petitions to the conscience"

Freedom in the air : politics and community

Freedom summer : 1964

Black power : awakening Black pride and consciousness

International relations, Vietnam opposition, and radicalization : SNCC's final years.

Notes:

Includes bibliographical references (pages 177-187) and index.

ISBN:

0415978890

OCLC:

64453304

Publisher Number:

9780415978897

Online:

Publisher description