1 option
A framework for marketing management / Philip Kotler, Kevin Lane Keller.
LIBRA HF5415.13 .K636 2007
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kotler, Philip.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xxii, 360 pages : illustrations ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- Upper Saddle River, N.J. : Prentice Hall, [2007]
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 0131452584
- OCLC:
- 62738665
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.