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Ted Levitt on marketing.
Table of contents Available online
View onlineLippincott Library HF5415 .L4834 2006
Available
- Format:
- Book
- Author/Creator:
- Levitt, Theodore, 1925-2006.
- Series:
- Harvard business review paperback series
- A Harvard business review paperback
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- viii, 226 pages : illustrations ; 24 cm.
- Place of Publication:
- Boston, Mass. : Harvard Business School Pub., [2006]
- Contents:
- Innovative imitation
- Exploit the product life cycle
- Why business always loses
- Production-line approach to service
- The industrialization of service
- Marketing success through differentiation-of anything
- Marketing intangible products and product intangibles
- The globalization of markets
- After the sale is over
- Advertising : "the poetry of becoming"
- Creativity is not enough
- Marketing myopia.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1422102068
- OCLC:
- 67945151
- Publisher Number:
- 9781422102060
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