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Effective leadership in action : health care's focus on accountability / [edited by] John K. Wong.

LIBRA RA410.56 .E34 1987
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Format:
Book
Conference/Event
Contributor:
Wong, John K.
American Marketing Association.
Conference Name:
Symposium on Health Services Marketing (7th : 1987 : San Diego, Calif.)
Series:
Proceedings series (American Marketing Association)
Proceedings series / American Marketing Association
Language:
English
Subjects (All):
Medical care--Marketing--Congresses.
Medical care.
Medical care--Marketing.
Health services administration--Congresses.
Health services administration.
Leadership--Congresses.
Leadership.
Genre:
Conference papers and proceedings.
Physical Description:
vii, 159 pages : illustrations, ; 28 cm.
Place of Publication:
Chicago, IL : American Marketing Association, 1987.
Notes:
Proceedings of the 7th Annual Symposium on Health Services Marketing, held Mar. 1-4, 1987, San Diego, Calif.
ISBN:
0877571864
OCLC:
15197323

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