Ethics in public relations : responsible advocacy / editors, Kathy Fitzpatrick, Carolyn Bronstein.

Format:

Book

Contributor:

Fitzpatrick, Kathy.

Bronstein, Carolyn.

Language:

English

Subjects (All):

Public relations--Moral and ethical aspects.

Public relations.

Physical Description:

xiv, 241 pages ; 23 cm

Place of Publication:

Thousand Oaks, Calif. : Sage Publications, [2006]

Summary:

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. The collection explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, the requirements of ethical advocacy online, ethical accountability in organizational settings, the special ethical obligations of nonprofit groups, and ethical mandates in cross-border public relations.

Contents:

Baselines for ethical advocacy in the "marketplace of ideas" / Kathy Fitzpatrick

Responsibility and accountability / Thomas H. Bivins

The ethics of communicating with and about difference in a changing society / Larissa A. Grunig and Elizabeth L. Toth

Negotiating relationships with activist publics / Linda Hon

Responsible advocacy for nonprofit organizations / Carolyn Bronstein

Truth and transparency / Karla Gower

Responsible online communication / Kirk Hallahan

Responsible advocacy through strategic risk communication / Michael J. Palenchar and Robert L. Heath

The ethics of public diplomacy / Philip Seib

Ethics across borders / Donald Wright.

Notes:

Includes bibliographical references (pages 191-226) and index.

ISBN:

1412917972

1412917980

OCLC:

62393074