Advancing health literacy : a framework for understanding and action / Christina Zarcadoolas, Andrew F. Pleasant, David S. Greer.

Format:

Book

Author/Creator:

Zarcadoolas, Christina, 1948-

Contributor:

Pleasant, Andrew F., 1962-

Greer, David S.

Language:

English

Subjects (All):

Health education.

Patient education.

Literacy.

Health Education.

Educational Status.

Medical Subjects:

Health Education.

Educational Status.

Physical Description:

xxv, 368 pages : illustrations ; 23 cm

Edition:

First edition.

Place of Publication:

San Francisco, CA : Jossey-Bass, [2006]

Summary:

"Advancing Health Literacy" addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gap between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This comprehensive resource includes the history of health literacy, theoretical foundations of health and language literacy, the role of the media, a series of case studies on important topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. The book concludes with a series of practical guidelines for the development and assessment of health communications materials. Also included are essential techniques needed to help people make informed decisions, advocate for themselves and their community, mitigate risk, and live healthier lives.

Contents:

Health literacy: why it is a public health issue?

Advancing health literacy: getting here from there

Defining health literacy

Literacy at work

The traditional mass media

Health literacy and the Internet

Baby basics: a prenatal program focusing on developing health literacy

Anthrax: a missed opportunity to advance health literacy

Genomics and health literacy

Highlighting the role of civic literacy: the Massachusetts tobacco control program

Highlighting the role of cultural literacy, part 1: the changing face of HIV/AIDS

Highlighting the role of cultural literacy, part 2: diabetes and Native Americans

Program evaluation: world education's breast and cervical cancer project

Guidelines for advancing health literacy.

Notes:

Includes bibliographical references (pages 315-340) and indexes.

ISBN:

0787984337

OCLC:

67817122

Publisher Number:

9780787984335