The sporting goods industry : history, practices and products / Richard A. Lipsey ; with a foreword by Thomas B. Doyle.

Format:

Book

Author/Creator:

Lipsey, Richard A., 1930-

Language:

English

Subjects (All):

Sporting goods industry--United States.

Sporting goods industry.

Sporting goods industry--United States--History.

History.

United States.

Physical Description:

vii, 169 pages : illustrations ; 26 cm

Place of Publication:

Jefferson, N.C. : McFarland & Company, [2006]

Summary:

"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher.

Contents:

Historical, cultural, and technological perspectives on the industry

Structure and size of the industry in the United States

Sporting goods vendors: products, market size, organizational structure, and market segmentation

Channels of distribution: consumer retail, consumer online, team dealers, and distributors

Sports medicine and product liability

Sports marketing: licensing, endorsement, and sponsorship

Broadcast and print advertising and market research

Financial dimensions: sales trends and profitability

E-commerce: vendors, brick-and-mortar retailers, E-tailers

Appendix: Leading vendors, retailers, and multisport media and trade associations.

Notes:

Includes bibliographical references (pages 161-162) and index.

ISBN:

0786427183

OCLC:

68624069

Publisher Number:

9780786427185