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Selling Shakespeare to Hollywood : the marketing of filmed Shakespeare adaptations from 1989 into the new millennium / Emma French.

Van Pelt Library PN1995.9.M29 F74 2006
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Kislak Center for Special Collections - Furness Shakespeare Library (Van Pelt 628) PN1995.9.M29 F74 2006
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Format:
Book
Author/Creator:
French, Emma.
Contributor:
Horace Howard Furness Memorial Library (University of Pennsylvania)
Language:
English
Subjects (All):
Shakespeare, William, 1564-1616--Film adaptations.
Shakespeare, William.
Shakespeare, William, 1564-1616.
Motion pictures--Marketing.
Motion pictures.
Genre:
Film adaptations.
Physical Description:
x, 223 pages : illustrations ; 24 cm
Place of Publication:
Hatfield [England] : University of Hertfordshire Press, 2006.
Summary:
Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes. Focusing particularly on three sub-genres- the teen Shakespeare film, the hybrid Shakespeare film, and the " faithful" adaptation- the author argues that the commercial success of the most popular films stems from blurring the line between the " traditional Shakespeare" and a more modern interpretation of the texts.
Notes:
Includes bibliographical references (pages [198]-211) and index.
Includes filmography.
ISBN:
1902806514
OCLC:
60611712

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