Television disrupted : the transition from network to networked TV / Shelly Palmer.

Format:

Book

Author/Creator:

Palmer, Shelly.

Language:

English

Subjects (All):

Television broadcasting.

Television--Technological innovations.

Television.

Television advertising.

Television--Law and legislation.

Physical Description:

xx, 224 pages : illustrations ; 23 cm

Place of Publication:

Amsterdam ; Boston : Focal Press, [2006]

Summary:

This is a book for media, entertainment and telecommunications professionals who need an overview of the new competitive landscape. If you think of your customers as "access lines," "subs," "unique users," or "TV Households" you need to read this book!

What's happening to the business of Television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.

Contents:

1 The Businesses of Television 1

2 Disrupting Television Using Existing Network Technologies 25

3 Internet 37

4 Existing Wireless Networks 53

5 Emerging Networks 61

6 Content, Storytellers, Gatekeepers and Related Skills 75

7 Networked Value Propositions 91

8 Media Consumption 99

9 Digital Rights Management and Copyright Laws 119

10 The Evolution of Advertising and Audience Measurement 135

11 Emerging Advertising Technologies 153

12 Television Disrupted 161.

Notes:

Includes bibliographical references (pages 221-224).

ISBN:

0240808649

OCLC:

65820170

Publisher Number:

9780240808642

Online:

Publisher description