Rethinking public relations : PR propaganda and democracy / Kevin Moloney.

Format:

Book

Author/Creator:

Moloney, Kevin, 1943-

Language:

English

Subjects (All):

Public relations.

Democracy.

Physical Description:

xiii, 228 pages ; 24 cm

Edition:

Second edition.

Place of Publication:

London ; New York : Routledge, 2006.

Summary:

The second edition of "Rethinking Public Relations" builds on the first with new thoughts, data and evidence presented in an accessible style. It develops thinking on the most important question facing PR today--its relationship with democracy--and finds a balance of advantages and disadvantages which leave a residue of concern. This exciting new edition challenges the conventional thinking about public relations and expands and updates the arguments put forward in the previous edition. It is designed to appeal to final year undergraduates, post graduates and researchers studying public relations.

Contents:

A great Niagara of PR

PR from top to bottom

A future with PR

PR and propaganda

PR propaganda in the UK

Can PR and democracy co-exist?

Is PR damaging democracy?

Ethics, social responsibility, stakeholders

Politics, corporate PR, campaigning

Markets, branding, reputation

Media matters

The consequences of PR propaganda.

Notes:

Includes bibliographical references (pages [204]-217) and index.

ISBN:

0415370612

0415370620

0203030591

OCLC:

60420977

Publisher Number:

9780415370615

9780415370622

9780203030592