Going dirty : the art of negative campaigning / David Mark.

Format:

Book

Author/Creator:

Mark, David, 1973-

Language:

English

Subjects (All):

Political campaigns--United States--History.

Political campaigns.

Advertising, Political.

History.

United States.

Advertising, Political--United States--History.

Negativism.

Physical Description:

x, 267 pages ; 24 cm

Place of Publication:

Lanham [Md.] : Rowman & Littlefield Publishers, [2006]

Summary:

Getting Dirty/I is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

Contents:

Eye of the beholder : defining negative campaigning

What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war

Going nuclear 1964 : the rise of television attack ads

Dismissive politics : the governor against the actor

"The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970

Confrontation, bluster, and no compromise : the campaigns of Jesse Helms

Dole-Gingrich : going negative early and often

The politics of fear : negative campaigning in the post-9/11 world

Opening the floodgates : campaign finance "reform" and the rise of negativity

A double-edged sword : when negative campaigning backfires

Hitting the mark : negative campaigning efforts that just plain worked

It's in the mail : negative campaigning comes home

Conclusion: The future of negative campaigning.

Notes:

Includes bibliographical references (pages 243-248) and index.

ISBN:

0742545008

OCLC:

61731438