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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
LIBRA HF5415.32 .H69 2007
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hoyer, Wayne D.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Physical Description:
- 1 volume (various pagings) : illustrations ; 26 cm
- Edition:
- Fourth edition.
- Place of Publication:
- Boston : Houghton Mifflin Co., [2007]
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 0618643729
- 0618731814
- OCLC:
- 67345414
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