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Organic, inc. : natural foods and how they grew / Samuel Fromartz.

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Lippincott Library HD9000.5 .F765 2006
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Format:
Book
Author/Creator:
Fromartz, Samuel.
Language:
English
Subjects (All):
Natural foods industry.
Natural foods--Marketing.
Natural foods.
Farm produce--Marketing.
Farm produce.
Physical Description:
xx, 294 pages ; 24 cm
Edition:
First edition.
Place of Publication:
Orlando : Harcourt, [2006]
Summary:
Business writer Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations.
Contents:
Humus worshippers: the origins of organic food
The organic method: strawberries in two versions
A local initiative: from farm to market
A spring mix: growing organic salad
Mythic manufacturing: health, spirituality, and breakfast
Backlash: the meaning of organic
Consuming organic: why we buy.
Notes:
Includes bibliographical references (pages [261]-294).
ISBN:
0151011303
OCLC:
62281713
Publisher Number:
9780151011308

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