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Swiss graphic design : the origins and growth of an international style, 1920-1965 / Richard Hollis.
LIBRA NC998.6.S95 H65 2006
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hollis, Richard.
- Language:
- English
- Subjects (All):
- Graphic arts--Switzerland--History--20th century.
- Graphic arts.
- Graphic design (Typography)--Switzerland--History--20th century.
- Graphic design (Typography).
- History.
- Switzerland.
- Physical Description:
- 271 pages : illustrations (some color) ; 28 cm
- Place of Publication:
- New Haven : Yale University Press, 2006.
- Contents:
- 1 The New Typography: Towards a New Graphic Design 1920-1938 15
- The 'New', the Arts and Crafts Tradition, and the Werkbund Idea
- The Bauhaus and Switzerland
- Artists as Designers
- Art and the New Typography
- Principles of the New Typography
- Typefaces and Lettering
- New Technology, Politics and Social Issues
- Graphics and Architecture
- Exhibitions and Their Posters
- The New Photography and Photo-Graphic Design
- Graphic Techniques and Printing Methods
- Walter Cyliax and Typographische Monatsblatter
- Advertising and Graphics
- Advertising and Functionalism
- The Profession: Organizations, Competitions, Training
- Abstract Art and the Avant-Garde
- 2 The Survival of Modernism: Conflicts and Contradictions 1939-1949 121
- The Swiss National Exhibition 1939
- Wartime
- The Italian Connection
- The Magazines
- Postwar: Coexistence and Confrontations
- Exhibitions
- 3 Towards a Swiss Style 1950-1957 157
- 'Individualist' Designers and 'Anonymous' Modernists
- Concrete Art, Architecture and Design
- The Grid: From Architecture to the Page
- The New Generation
- Typography and Typefaces
- 4 'New' Graphic Design 1958-1965 203
- From 'Konstruktive Grafik' to Neue Grafik
- Basel: Armin Hofmann and Emil Ruder
- TM and 'Integral Typography'
- Programmes as Solutions: Karl Gerstner
- Aesthetics in Commerce
- Trademarks, Logotypes and Corporate Styles
- Designers' Books
- Art, Commercial Art, and Graphic Design
- 5 An International Style 251
- Exporting the Swiss Style
- Dismantling the Constructive Style.
- Notes:
- Originally published: London : Laurence King Pub., 2006.
- Includes bibliographical references (pages 263-266) and index.
- ISBN:
- 0300106769
- OCLC:
- 65221958
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