The theory and practice of revenue management / Kalyan T. Talluri, Garrett J. van Ryzin.

Format:

Book

Author/Creator:

Talluri, Kalyan T.

Contributor:

Van Ryzin, Garrett.

Class of 1897 Book Fund.

Series:

International series in operations research & management science ; 68.

International series in operations research & management science ; 68

Language:

English

Subjects (All):

Revenue management.

Physical Description:

xxvii, 712 pages ; 24 cm.

Place of Publication:

Boston, Mass. : Kluwer Academic Publishers, [2004]

Summary:

The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book??'s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management.

Notes:

Includes bibliographical references (pages [671]-706) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Class of 1897 Book Fund.

ISBN:

1402077017

1402079338

OCLC:

54853042