Public relations theory II / edited by Carl Botan and Vincent Hazleton.

Format:

Book

Contributor:

Botan, Carl H.

Hazleton, Vincent.

Series:

LEA's communication series

Language:

English

Subjects (All):

Public relations.

Physical Description:

xiv, 528 pages : illustrations ; 24 cm.

Other Title:

Public relations theory two

Place of Publication:

Mahwah, N.J. : Lawrence Erlbaum Associates, 2006.

Summary:

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research.

Working from the position that public relations is a theoretically grounded and research-based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections-Foundations, and Tools for Tomorrow-the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. The volume concludes with the editors' views on future influences on public relations theory development in the years ahead.

Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Contents:

1 Public Relations in a New Age / Carl Botan, Vincent Hazleton 1

I The Foundations

2 The Excellence Theory / James E. Grunig, Larissa A. Grunig, David M. Dozier 21

3 A Rhetorical Theory Approach to Issues Management / Robert L. Heath 63

4 Persuasion: An Intrinsic Function of Public Relations / Michael Pfau, Hua-Hsin Wan 101

5 The Centrality of Practitioner Roles to Public Relations Theory / David M. Dozier, Glen M. Broom 137

6 Crisis Management: A Communicative Approach / W. Timothy Coombs 171

7 Toward a Theory of Public Relations Competence / Vincent Hazleton 199

8 Grand Strategy, Strategy, and Tactics in Public Relations / Carl Botan 223

9 Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance / Cornelius B. Pratt 249

10 Building a Theoretical Model of Media Relations Using Framing, Information Subsides, and Agenda-Building / Lynn M. Zoch, Juan-Carlos Molleda 279

11 Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication / William R. Kennan, Vincent Hazleton 311

II Tools For Tomorrow

12 Public Relations Theory and Practice in Nation Building / Maureen Taylor, Michael L. Kent 341

13 Overcoming System and Culture Boundaries: Public Relations from a Structuration Perspective / Diane F. Witmer 361

14 Reframing Crisis Management Through Complexity / Dawn Gilpin, Priscilla Murphy 375

15 Sense-Making Methodology: A Theory of Method for Public Relations / Gael Walker 393

16 The Technology-Image Expectancy Gap: A New Theory of Public Relations / Dean Kazoleas, Lars Georg Teigen 415

17 Public Diplomacy: A Specific Governmental Public Relations Function / Benno Signitzer, Carola Wamser 435

18 Relationship Management: A General Theory of Public Relations / John A. Ledingham 465

19 The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economies in Emerging Democracies / Dean Kruckeberg, Kenneth Starck, Marina Vujnovic 485

20 Building Public Affairs Theory / Elizabeth L. Toth 499.

Notes:

Includes bibliographical references and index.

ISBN:

0805833846

0805833854

OCLC:

62109933