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Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.
Lippincott Library HD69.B7 L548 2005
Available
- Format:
- Book
- Author/Creator:
- Lindstrom, Martin, 1970-
- Language:
- English
- Subjects (All):
- Brand name products.
- Business names.
- Advertising--Brand name products.
- Advertising.
- Advertising--Psychological aspects.
- Senses and sensation.
- Physical Description:
- xii, 237 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Free Press, [2005]
- Summary:
- A creative and authoritative book that shows how the world's most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with measurable results.
- Contents:
- A cottage industry turns professional
- Some companies are doing it right
- Smash your brand
- From 2-D to 5-D branding
- Stimulate, enhance, and bond: crafting a sensory brand
- Measuring senses
- Brand religion: lessons learned
- Branding: a holistic view.
- Notes:
- Includes bibliographical references (pages 215-218) and index.
- ISBN:
- 0743267842
- OCLC:
- 56730754
- Online:
- Publisher description
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