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The development of Mexico's tourism industry : pyramids by day, martinis by night / Dina Berger.
- Format:
- Book
- Author/Creator:
- Berger, Dina.
- Language:
- English
- Subjects (All):
- Tourism--Mexico--History.
- Tourism.
- History.
- Mexico.
- Physical Description:
- xvi, 164 pages ; 22 cm
- Edition:
- First edition.
- Place of Publication:
- New York : Palgrave Macmillan, 2006.
- Contents:
- Abbreviations for Tourism-Related Organizations xvii
- 1 Mexico's New Revolution: The Race for the Tourist Dollar, 1928-1929 11
- 2 State Support and Private Initiative: Patterns in the Development and Promotion of Tourism, 1930-1935 27
- 3 Motoring to Mexico: Highways, Hotels, and Lo Mexicano, 1936-1938 45
- 4 "Vacationing with a Purpose": Tourism Promotion on the Eve of World War II 71
- 5 Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico 91.
- Notes:
- Includes bibliographical references (pages [153]-158) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Elizabeth Kelsey Memorial Fund.
- ISBN:
- 1403966354
- OCLC:
- 62762331
- Publisher Number:
- 9781403966353
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