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Emotion and reason in consumer behavior / Arjun Chaudhuri.

Lippincott Library HF5415.32 .C45 2006
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Format:
Author/Creator:
Language:
English
Subjects (All):
Physical Description:
xv, 165 pages : illustrations ; 24 cm
Place of Publication:
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, [2006]
Summary:
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing
Notes:
Includes bibliographical references (pages 149-158) and index.
ISBN:
075067976X
OCLC:
61247389

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