Retailing in the 21st century : current and future trends / Manfred Krafft, Murali K. Mantrala (editors).

Format:

Book

Contributor:

Krafft, Manfred.

Mantrala, Murali K.

Charles R. Anderson Endowment Fund.

Language:

English

Subjects (All):

Retail trade.

Physical Description:

xi, 413 pages : illustrations ; 25 cm

Place of Publication:

Berlin : Springer, [2006]

Summary:

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of??radio frequency identification??? (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from many of the world's leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

Contents:

Retail Success and Key Drivers / Dhruv Grewal, Ram Krishnan, Michael Levy, Jeanne Munger 13

Retailing in the Global World: Case Study of Metro / Zygmunt Mierdorf, Murali K. Mantrala, Manfred Krafft 27

Part II Global, Environmental, and Market Trends

Global Trends

Retail Trends in Europe / John Dawson 41

Trends in U.S. Retailing / Barton A. Weitz, Mary Brett Whitfield 59

Trends in Retailing in East Asia / Roy Larke 77

Environmental Trends

Future Store Technologies and Their Impact on Grocery Retailing / Kirthi Kalyanam, Rajiv Lal, Gerd Wolfram 95

The Third Wave of Marketing Intelligence / Raymond R. Burke 113

Applications of Intelligent Technologies in Retail Marketing / Vadlamani Ravi, Kalyan Raman, Murali K. Mantrala 127

New Automated Checkout Systems / Thorsten Litfin, Gerd Wolfram 143

Market Trends

Understanding Retail Customers / Mark D. Uncles 159

Future Trends in Multi-channel Retailing / Peter Sonneck, Cirk Soren Ott 175

Retail Competition / Edward J. Fox, Raj Sethuraman 193

Part III Trends in Retail Management

People

New Challenges in Retail Human Resource Management / Julia Merkel, Paul Jackson, Doreen Pick 211

Product

Retail Assortment: More [not equal] Better / Susan M. Broniarczyk, Wayne D. Hoyer 225

Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective / Peter C. Verhoef, Laurens M. Sloot 239

Pricing

Recent Trends and Emerging Practices in Retailer Pricing / Ruth N. Bolton, Venkatesh Shankar, Detra Y. Montoya 255

Retail Pricing - Higher Profits Through Improved Pricing Processes / Hermann Simon, Andreas von der Gathen, Philip W. Daus 271

Distribution (Place)

Current Status and Future Evolution of Retail Formats / Dieter Ahlert, Markus Blut, Heiner Evanschitzky 289

Electronic Retailing / Barton A. Weitz 309

Operations, Promotion, and Marketing Communications

Supply Chain Management in a Promotional Environment / Arnd Huchzermeier, Ananth V. Iyer 325

Sales Promotion / Karen Gedenk, Scott A. Neslin, Kusum L. Ailawadi 345

Understanding Customer Loyalty Programs / Werner J. Reinartz 361

Integrated Marketing Communications in Retailing / Kalyan Raman, Prasad A. Naik 381.

Notes:

State of the art report.

Includes bibliographical references.

Local Notes:

Acquired for the Penn Libraries with assistance from the Charles R. Anderson Endowment Fund.

ISBN:

3540283994

OCLC:

62092036