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Corporate information strategy and management : text and cases / Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan.
Lippincott Library HD30.2 .A65 2007
Available
- Format:
- Book
- Author/Creator:
- Applegate, Lynda M.
- Language:
- English
- Subjects (All):
- Information technology--Management.
- Information technology.
- Management information systems.
- Information resources management.
- Information technology--Management--Case studies.
- Genre:
- Case studies.
- Physical Description:
- x, 657 pages : illustrations ; 24 cm
- Edition:
- Seventh edition.
- Place of Publication:
- Boston, Mass. : McGraw-Hill/Irwin, [2007]
- Summary:
- Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader' s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
- Notes:
- Includes bibliographical references (p. 637-640) and index.
- Includes bibliographical references (pages 637-640) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Class of 1924 Book Fund.
- ISBN:
- 0072947756
- OCLC:
- 61254050
- Publisher Number:
- 9780072947755
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