The education of a graphic designer / edited by Steven Heller.

Format:

Book

Contributor:

Heller, Steven.

Language:

English

Subjects (All):

Graphic arts--Study and teaching.

Graphic arts.

Design--Study and teaching.

Design.

Commercial art--Study and teaching.

Commercial art.

Physical Description:

xii, 355 pages : illustrations ; 23 cm

Edition:

Second edition.

Place of Publication:

New York : Allworth Press, [2005]

Summary:

The second edition of this popular resource helps teachers and students keep pace with this constantly changing field. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns-theory versus practice, art versus commerce, classicism versus postmodernism-and consider topics such as ethnicity, eccentricity, and social responsibility within and outside the acadmy's walls. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students.

Contents:

1 How We Learn What We Learn

Education in an Adolescent Profession / Katherine McCoy 3

Raising the Bar for Higher Education / Meredith Davis 13

Liberal Arts Is Old News / Frank Baseman 19

Graphic Design Education as a Liberal Art: Design and Knowledge in the University and the "Real World" / Gunnar Swanson 22

Liberal Arts and Graphic Design: Six Cautionary Questions / Gunnar Swanson 33

Anxious about the Future? / Ken Garland 38

That Was Then: Corrections & Amplifications / Lorraine Wild 41

Catching Up with the Past: Shifting the Pedagogical Paradigm / Leslie Becker 55

Legacy of a 1960s Credo / Kenneth Hiebert 57

Graphic Design Family Values / Paul J. Nini 63

What Is "Professional" about Professional Education? / Meredith Davis 66

Emptying the Spoon, Enlarging the Plate: Some Thoughts on Graphic Design Education / Warren Lehrer 74

Design Rockism / Nick Currie 81

From Form to Context: Teaching a Different Type of Design History / Prasad Boradkar 84

Principles Before Style: Questions in Design History / Richard Hollis 89

The Case for Critical History / Steven Heller 92

Putting Criticism into Critique / Nancy Mayer 98

Remaking Theory, Rethinking Practice / Andrew Blauvelt 102

Talking Theory / Teaching Practice / Johanna Drucker 109

Writing Now: Journalism, Criticism, Critical Journalism / Rick Poynor 116

Circling the Desert: The Illusion of Progress / William Longhauser 125

What This Country Needs Is a Good Five-Year Design Program / Steven Heller 128

Distinctive Opportunities / Omar Vulpinari 131

What's Right with Design Education and Wrong with the "Real World"? / Susan Agre-Kippenhan, Mike Kippenhan 133

Experience Versus Education / Jeffrey Keedy 136

Traversing Edge and Center: A Spatial Approach to Design Research / Katie Salen 141

The Problem with Problem Solving / Julie Lasky 145

Ricochet Critique: Improvisation in Design Teaching / Roy R. Behrens 148

Making Connections / Scott Santoro 151

Self-Taught Teacher / Marian Bantjes 153

Hybrid Teaching: From Practitioner to Professor / Catherine Jo Ishino 157

An Instructor of Concern / Kenneth Fitzgerald 160

Memory, Instinct, and Design: Beyond Paul Rand's "Play Principle" / Michael Golec 163

Some Things Change ... / Chris Pullman 168

The Last Slide Show / Alice Twemlow 172

Design Interactive Education / Max Bruinsma 175

Motion Literacy / Jan Kubasiewicz 181

Computers Don't Speak, Type Does / Michael Worthington 184

Writing: The Future of Digital Media / David Womack 189

Starting from Zero: Teaching Writing to Designers / Warren Lehrer 192

Is Learning Stealing? / Robert Appleton 197

Graphic Authorship / Michael Rock 200

The Blogucation of a Graphic Designer / Armin Vit 210

The Designer as Producer / Ellen Lupton 214

History with Attitude: A Subjective Tour of Studies in American Graphic Design Education / Ellen Mazur Thomson 220

Tear It Down / Virginia Smith 225

How We Teach. How We Learn What Is Taught / Hank Richardson 229

Graphic Design Curricula: Visualizing Design Processes and Skills / Thomas Briggs 232

Visual Literacy: The College Course / Richard Wilde, Judith Wilde 236

Worth a Thousand Words ... / Brian Lucid 238

Believing Is Seeing / Elizabeth Resnick 240

2001: A Design Odyssey / Stephen Skaggs 243

Be Selfish / Maud Lavin 251

In Praise of Doubt / Mark Kingsley 253

Learning through a Collaborative Project: A Case Study in Visual Communication / Heather Corcoran 255

A Collage Education / Thomas Wedell, Nancy Skolos 259

What Can Students Learn from Studying Misinformation? / Colin Berry 262

Have Sign, Will Travel: Cultural Issues in Design Education / Ellen McMahon, Karen White 264

Searching for a Black Aesthetic in American Graphic Design / Sylvia Harris 269

For the Sake of Humanity: Teaching Cross-Cultural Design with Empirical Inquiry / Audrey Bennett 274

Maximize the Message: Tailoring Designs for Your Audience in a Multicultural Era / Katherine McCoy 279

Who's Afraid of the Big Brand Wolf? / Marty Neumeier 284

Design Studies for a New Doctorate / Victor Margolin 287

2 How We Teach What We Teach

Graphic Design as Cognitive Artifact / Meredith Davis 297

History Theory and Undergraduate Education / Ellen Lupton, J. Abbott Miller 301

Hyperarchitexture: Marked Typography and the Hypertextual Landscape / Katie Salen 308

Visual Literacy / Richard Wilde, Judith Wilde 313

Designing with Self-Authored Text / Paula J. Curran 318

Off the Page and Into the Streets: Communication and Activism / Sharyn O'Mara 323

Green Graphic Design Seminar / Lisa Fontaine 329

Introduction to Designing with Movement and Sound/Designing in Time and Space / Jay Chapman 335.

Notes:

Includes essays, interviews and course syllabi.

Includes bibliographical references and index.

ISBN:

1581154313

OCLC:

61131783