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Marketing in the emerging markets of Latin America / Marin Marinov.
Lippincott Library HF5415.12.L3 M37 2005
Available
- Format:
- Book
- Author/Creator:
- Marinov, Marin, 1948-
- Language:
- English
- Subjects (All):
- Marketing--Latin America--Case studies.
- Marketing.
- Consumers--Latin America.
- Consumers.
- Latin America.
- Genre:
- Case studies.
- Physical Description:
- xv, 191 pages : illustrations, maps ; 23 cm
- Place of Publication:
- Basingstoke [England] ; New York : Palgrave Macmillan, 2005.
- Summary:
- This book addresses the issues of marketing in the emerging markets of Latin America. Latin America is opening up towards the rest of the world; the Muslim world is full of diversity in terms of environmental features, structure and market specifics. Marinov examines environmental developments, the role of NAFTA, volatility of the markets and the specifics of successful marketing in Latin America.
- Notes:
- Includes bibliographical references (pages 176-179) and index.
- ISBN:
- 1403947511
- OCLC:
- 60419485
- Publisher Number:
- 9781403947512 (cloth : alk. paper)
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