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Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
Lippincott Library HE8700.65 .W42 2006
Available
- Format:
- Book
- Author/Creator:
- Webster, James G.
- Series:
- LEA's communication series
- Language:
- English
- Subjects (All):
- Television programs--Ratings--Methodology.
- Television programs.
- Television viewers.
- Radio programs--Ratings--Methodology.
- Radio programs.
- Radio audiences.
- Methodology.
- Physical Description:
- xviii, 317 pages : illustrations, maps ; 23 cm.
- Edition:
- Third edition.
- Place of Publication:
- Mahwah, N.J. : L. Erlbaum Associates, 2006.
- Summary:
- "Ratings Analysis: The Theory and Practice of Audience Research" provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
- Notes:
- Includes bibliographical references (pages 287-301) and indexes.
- ISBN:
- 0805854096
- 080585410X
- OCLC:
- 58535864
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