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Effective print media measurement : audiences -- and more / Michael Brown.
LIBRA PN4784.C6 B76 1999
Available from offsite location
- Format:
- Book
- Author/Creator:
- Brown, Michael, 1931-
- Language:
- English
- Subjects (All):
- Newspapers--Circulation--Research.
- Newspapers.
- Newspapers--Circulation.
- Research.
- Periodicals--Circulation--Research.
- Periodicals.
- Periodicals--Circulation.
- Readership surveys.
- Physical Description:
- viii, 224 pages ; 24 cm
- Place of Publication:
- Harrow [England] : Ipsos-RSL Ltd., 1999.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 095372980X
- OCLC:
- 63062873
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