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Services marketing / Govind Apte.
Lippincott Library HD9987.I42 A67 2004
Available
- Format:
- Book
- Author/Creator:
- Apte, Govind.
- Language:
- English
- Subjects (All):
- Service industries--India--Marketing.
- Service industries.
- Marketing.
- India.
- Physical Description:
- xi, 440 pages : illustrations ; 25 cm
- Place of Publication:
- New Delhi ; New York : Oxford University Press, 2004.
- Summary:
- With reference to India.
- Notes:
- Includes index.
- ISBN:
- 0195667581
- OCLC:
- 57236363
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