1 option
The sport star : modern sport and the culture economy of sporting celebrity / Barry Smart.
Van Pelt Library GV706.5 .S597 2005
Available
- Format:
- Book
- Author/Creator:
- Smart, Barry.
- Series:
- Theory, culture & society (Unnumbered)
- Theory, culture & society
- Language:
- English
- Subjects (All):
- Sports--Sociological aspects.
- Sports.
- Athletes--Social life and customs.
- Athletes.
- Celebrities.
- Fame.
- Manners and customs.
- Physical Description:
- 217 pages ; 24 cm.
- Place of Publication:
- London ; Thousand Oaks, Calif. : SAGE, 2005.
- Summary:
- Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis).
- He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts.
- This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.
- Contents:
- 1 Heroism, Fame and Celebrity in the World of Sport 1
- 2 The Development of Modern Sport in Britain and America 19
- 3 The Professionalisation of Modern Sport 42
- 4 Media, Sponsorship and Sport Stardom 65
- 5 Corporate Culture and the Branding of the Sport Star: Nike, Michael Jordan and Tiger Woods 103
- 6 Cultures of Sport Stardom: David Beckham and Anna Kournikova 144
- 7 Concluding Remarks: Sport Stars, Authenticity and Charisma 191.
- Notes:
- Includes bibliographical references (pages [200]-209) and index.
- ISBN:
- 0761943501
- 076194351X
- OCLC:
- 62343308
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.