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The types and uses of the written testimonial in advertising / Robert Reid Hartsig.
LIBRA 378.748 POA1949.101
Available from offsite location
LIBRA 659.13 H258
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Hartsig, Robert Reid.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iv, 64 numbered l. : diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1949.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1949.
- Bibliography: l. 62-64.
- OCLC:
- 63062719
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