Inside consumption : consumer motives, goals, and desires / edited by S. Ratneshwar and David Glen Mick.

Format:

Book

Contributor:

Ratneshwar, S.

Mick, David Glen.

Language:

English

Subjects (All):

Consumer behavior.

Consumers--Research.

Consumers.

Physical Description:

xxi, 356 pages : illustrations ; 24 cm

Place of Publication:

London ; New York : Routledge, 2005.

Summary:

Following the pioneering and successful volume The Why of Consumption (2000), the same editors have brought together an all-new cast of leading scholars to address modern-day issues in consumer motivation. Representing diverse viewpoints and drawing on relevant theories and frameworks grounded in fields such as cognitive, clinical, and social psychology, behavioral decision theory, sociology, semiotics, cultural anthropology, and culture studies, the chapters in this volume address a variety of topics related to research on consumer motives, goals and desires. This provocative and important book provides insights for students, scholars, and practitioners who seek to understand the vital relationship between motivation and consumption.

Contents:

Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick

Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins

Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis

Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley

Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely

Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner

Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum

A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch

Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis

Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater

We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie

Consumer identity motives in the information age / John Deighton

Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Mun̄iz, Jr.

How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt

Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey stepnisky

Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy

Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye

What consumers desire : goals and motives in the consumption environment / Marsha L. Richins.

Notes:

Includes bibliographical references and indexes.

ISBN:

0415341930

0415341949

OCLC:

57243412