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Lights, camera, campaign! : media, politics, and political advertising / edited by David A. Schultz.
Van Pelt Library JF2112.A4 L54 2004
Available
- Format:
- Book
- Series:
- Popular politics & governance in America 1529-241X ; v. 11.
- Popular politics & governance in America, 1529-241X ; v. 11
- Language:
- English
- Subjects (All):
- Advertising, Political--United States.
- Advertising, Political.
- United States.
- Television in politics--United States.
- Television in politics.
- Political campaigns--United States.
- Political campaigns.
- Physical Description:
- xvii, 322 pages : illustrations ; 23 cm.
- Place of Publication:
- New York : P. Lang, [2004]
- Contents:
- Introduction: selling candidates and soap / David A. Schultz
- Creating effective political ads / Arthur Sanders
- Developing "paid media" strategies: media consultants and political advertising / Stephen K. Medvic
- Two cheers for negative ads / Christopher J. Dolan
- Can a voter in New York make a candidate lose in California? An experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson
- Packaging the governor: television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts
- Message tailoring in Spanish: courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson
- The perfect storm of politics: media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson
- Bowling with Erskine and down home with Dole: re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti
- From saxophones to Schwarzenegger: entertainment politics on late-night television / David A. Schultz
- Lights, camera, and an action hero! Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter
- Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose
- Moving voters in the 2000 presidential campaign: local visits, local media / David C. King & David Morehouse.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0820468312
- OCLC:
- 54686271
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