Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

Format:

Book

Conference/Event

Contributor:

Kardes, Frank R.

Herr, Paul, 1956-

Nantel, Jacques

John G. Hartman Memorial Library Fund.

Conference Name:

Conference on Advertising and Consumer Psychology (23rd : 2004 : Montréal, Québec)

Series:

Advertising and consumer psychology

Language:

English

Subjects (All):

Consumer behavior.

Marketing--Psychological aspects.

Marketing.

Advertising--Psychological aspects.

Advertising.

Cognition--Social aspects.

Cognition.

Physical Description:

xi, 402 pages : illustrations ; 24 cm.

Place of Publication:

Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.

Summary:

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

Notes:

"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004"--Pref.

Includes bibliographical references and indexes.

Local Notes:

Acquired for the Penn Libraries with assistance from the John G. Hartman Memorial Library Fund.

ISBN:

0805855203

OCLC:

57169883