2 options
Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch.
Lippincott Library HF5415.32 .O55 2005
Available
- Format:
- Book
- Series:
- Advertising and consumer psychology
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Internet advertising.
- Electronic commerce.
- Physical Description:
- xx, 551 pages : illustrations ; 23 cm.
- Place of Publication:
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
- Summary:
- This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 0805851542
- 0805851550
- OCLC:
- 57143077
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.