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The Viagra ad venture : masculinity, media, and the performance of sexual health / Jay Baglia.

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Van Pelt Library RC889 .B27 2005
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Format:
Book
Author/Creator:
Baglia, Jay.
Language:
English
Subjects (All):
Sildenafil.
Impotence--Social aspects.
Impotence.
Enzyme inhibitors industry.
Social aspects.
Physical Description:
x, 165 pages ; 23 cm
Place of Publication:
New York : Peter Lang, [2005]
Contents:
Erections, normalcy, and performance
Strange bedfellows: masculinity studies and sexology
Blueprints: Viagra in the media
Shims and shills: Viagra and the marketing of transcendence
Bare necessities: masculinity, sexuality, and architecture.
Notes:
Includes bibliographical references (pages [113]-158) and index.
ISBN:
0820474894
OCLC:
56481320

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