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Hybridity, or the cultural logic of globalization / Marwan M. Kraidy.
LIBRA HM1272 .K73 2005
Available from offsite location
Annenberg Library - Reserve HM1272 .K73 2005
Available
Annenberg Library - Reserve HM1272 .K73 2005
Available
- Format:
- Book
- Author/Creator:
- Kraidy, Marwan M., 1972-
- Language:
- English
- Subjects (All):
- Cultural fusion.
- Cultural fusion--Case studies.
- Communication, International.
- Genre:
- Case studies.
- Physical Description:
- xiv, 226 pages ; 24 cm
- Other Title:
- Cultural logic of globalization
- Place of Publication:
- Philadelphia : Temple University Press, 2005.
- Contents:
- 1 Cultural Hybridity and International Communication 1
- 2 Scenarios of Global Culture 15
- 3 The Trails and Tales of Hybridity 45
- 4 Corporate Transculturalism 72
- 5 The Cultural and Political Economies of Hybrid Media Texts 97
- 6 Structure, Reception, and Identity: On Arab-Western Dialogism 116
- 7 Hybridity without Guarantees: Toward Critical Transculturalism 148.
- Notes:
- Includes bibliographical references (pages 177-210) and index.
- ISBN:
- 1592131433
- 1592131441
- OCLC:
- 56942134
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