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Proceedings of the annual Management Conference on Marketing in the Defense Industries.
LIBRA 355.21 M299 3rd (1964)-4th (1965)
Available from offsite location
- Format:
- Conference/Event
- Journal/Periodical
- Conference Name:
- Management Conference on Marketing in the Defense Industries.
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- United States--Armed Forces--Procurement.
- United States.
- Armed Forces.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- volumes : illustrations ; 29 cm
- Other Title:
- Government industry cooperation in long range planning 1963
- Next five years in the defense industries 1964
- Adaptability for survival in the defense industries 1965
- Place of Publication:
- [Boston]
- Notes:
- Sponsored jointly by the Defense Marketing Group of the American Marketing Association, Boston Chapter and the Bureau of Business Research, College of Business Administration, Boston College.
- Description based on: 4th (1965).
- OCLC:
- 1263118672
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