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Rumor in the marketplace : the social psychology of commercial hearsay / Fredrick Koenig.
LIBRA HD59.2 .K63 1985
Available from offsite location
- Format:
- Book
- Author/Creator:
- Koenig, Fredrick.
- Language:
- English
- Subjects (All):
- Corporate image.
- Rumor.
- Social psychology.
- Physical Description:
- xii, 180 pages : illustrations ; 25 cm
- Place of Publication:
- Dover, Mass. : Auburn House Pub. Co., [1985]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0865691177 :
- OCLC:
- 10849581
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