Communicating change : how to win employee support for new business directions / TJ and Sandar Larkin.

Format:

Book

Author/Creator:

Larkin, TJ.

Contributor:

Larkin, Sandar.

Language:

English

Subjects (All):

Communication in personnel management.

Industrial relations.

Organizational change.

Physical Description:

xiii, 252 pages : illustrations ; 24 cm

Place of Publication:

New York : McGraw-Hill, [1994]

Summary:

Any time your company decides to make a major organizational change - whether it's a new emphasis on customer service, quality management, restructuring, or downsizing - your job is to get the message through to your employees, and enlist their support and cooperation. If you don't, the changes you're trying to implement will inevitably create more turmoil than progress. The challenge is how to deliver your message all the way through the ranks. A task made especially difficult when changes you are trying to communicate are unpopular. Now, here's a book that reveals to all managers how to implement important changes and make them work. This is not a theoretical book. it's advice from the trenches. Packed with checklists, sample communications, diagrams, surveys, step-by-step guidance. This book evaluates the real-life communication successes and failures experienced by many multinational corporations including: General Motors, Polaroid, Xerox, Hewlett-Packard, British Telecom, GE, and IBM.

Notes:

Includes bibliographical references and index.

ISBN:

0070364524

OCLC:

28889260

Online:

Publisher description