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Marketing megaworks : the top 150 books and articles / Larry M. Robinson and Roy D. Adler ; foreword by Paul E. Green.
LIBRA HF5415 .R6 1987
Available from offsite location
- Format:
- Book
- Author/Creator:
- Robinson, Larry M.
- Language:
- English
- Subjects (All):
- Marketing--Bibliography.
- Marketing.
- Physical Description:
- viii, 211 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Praeger, 1987.
- ISBN:
- 0275923185
- OCLC:
- 14359321
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