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The economics of information technology : an introduction / Hal R. Varian, Joseph Farrell, Carl Shapiro.
Lippincott Library HD9696.C62 E23 2004
By Request
- Format:
- Book
- Author/Creator:
- Varian, Hal R.
- Series:
- Raffaele Mattioli lectures
- The Raffaele Mattioli lecture series
- Language:
- English
- Subjects (All):
- Information technology--Economic aspects.
- Information technology.
- Computer industry.
- Physical Description:
- x, 102 pages : illustrations ; 22 cm.
- Place of Publication:
- Cambridge ; New York : Cambridge University Press, 2004.
- Summary:
- An introduction for undergraduate and graduate students in economics, business strategy, law and related areas, this work is a concise and accessible review of some of the important economic factors affecting information technology industries.
- Contents:
- The Raffaele Mattioli lectures
- Pt. I. Competition and market power
- 1. Introduction
- 2. Technology and market structure
- 3. Intellectual property
- 4. The Internet boom
- 5. Differentiation of products and prices
- 6. Switching costs and lock-in
- 7. Supply-side economies of scale
- 8. Demand-side economies of scale
- 9. Standards
- 10. Systems effects
- 11. Computer mediated transactions
- 12. Summary
- Pt. II. Intellectual property, competition, and information technology
- 13. Introduction
- 14. Patents, trade secrets, and copyrights
- 15. Differentiation of products and prices
- 16. Switching costs and lock-in
- 17. Standards and patents
- Notes:
- Includes bibliographical references (pages 87-96) and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the John Lammey Stewart Memorial Library Fund.
- ISBN:
- 0521844150
- 9780521844154
- 0521605210
- 9780521605212
- OCLC:
- 56643640
- Online:
- Publisher description
- Contributor biographical information
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