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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Lippincott Library HF5415.153 .K53 2005
Available
LIBRA HF5415.153 .K53 2005
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kim, W. Chan.
- Language:
- English
- Subjects (All):
- New products.
- Market segmentation.
- Physical Description:
- xv, 240 pages : illustrations ; 25 cm
- Place of Publication:
- Boston, Mass. : Harvard Business School Press, [2005]
- Summary:
- This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.
- Contents:
- Creating blue oceans
- Analytical tools and frameworks
- Reconstruct market boundaries
- Focus on the big picture, not the numbers
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome key organizational hurdles
- Build execution into strategy
- The sustainability and renewal of blue ocean strategy.
- Notes:
- Includes bibliographical references (pages [223]-229) and index.
- ISBN:
- 1591396190
- OCLC:
- 56421900
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