Globaloney : unraveling the myths of globalization / Michael Veseth.

Format:

Book

Author/Creator:

Veseth, Michael.

Series:

Globalization (Lanham, Md.)

Globalization

Language:

English

Subjects (All):

Globalization.

Physical Description:

vii, 267 pages ; 24 cm.

Place of Publication:

Lanham, MD : Rowman & Littlefield, [2005]

Summary:

What's the truth about globalization...and what's just "globaloney"? Michael Veseth believes that much of what people say and write about globalization is really globaloney-rhetoric built on a few vivid images and exceptional cases that distort more than they reveal about the world around us. Globaloney separates rhetoric from reality by taking close-ups of classic globalization images and comparing them with unexpected alternative visions. Do Michael Jordan and Nike really define globalization? Why not David Beckham and World Cup soccer? Is globalization McDonalds and McWorld? Why isn't the global wine market a better metaphor? And what can we learn about how globalization works at the grassroots by comparing the elitist, publicity-hungry Slow Food movement with the massive but usually unseen international trade in worn and wrinkled second-hand clothes?

By the end of Globaloney, Veseth has explained how all globalization is local, why the French so love to hate it, and what Adam Smith has to do with it. The book shows why it is dangerous to generalize about globalization and, through its wealth of examples, demonstrates that globalization is not one big thing but many small things, disparate but related. Globaloney is an irreverent but important look at how globalization really works.

Contents:

1 The Globaloney Syndrome 11

2 Blame It All on Adam Smith 39

3 Michael Jordan and NBA Global Fever 59

4 The Beautiful Game and the American Exception 87

5 Globalization as McWorld 121

6 Globalization versus Terroir 145

7 Grassroots Globaloney 175

8 Globalization and the French Exception 205.

Notes:

Includes bibliographical references (pages 233-256) and index.

ISBN:

0742536580

OCLC:

56108682