Window to the future : the golden age of television marketing and advertising / by Steve Kosareff.

Format:

Book

Author/Creator:

Kosareff, Steve.

Language:

English

Subjects (All):

Television supplies industry--United States--History.

Television supplies industry.

Television broadcasting--United States--History.

Television broadcasting.

History.

United States.

Physical Description:

176 pages : illustrations (chiefly color) ; 28 cm

Other Title:

Golden age of television marketing and advertising

Place of Publication:

San Francisco : Chronicle Books, [2005]

Summary:

"Window to the Future is a humorous, eerily prescient look at the ads and graphics that helped sell TV to the public from the early days of electronics up to the 1970s. Glamorous images of dapper men and elegant women hosting cocktail hour in front of their new black & White console contrast with holiday advertisements of happy families on Christmas morning unveiling the newest member of the household: a state of-the-art color television. The 150+print advertisements, magazine covers, and catalog images show the evolution of how we "think about television: first as a (promised, but not yet extant) scientific wonder, than as technological marvel, status symbol, mother's little helper. social catalyst, and all-consuming pastime.

ISBN:

0811846326

OCLC:

57010274