How to feed friends and influence people : the Carnegie Deli : a giant sandwich, a little deli, a huge success / Milton Parker and Allyn Freeman.

Format:

Book

Author/Creator:

Parker, Milton, 1919-2009.

Contributor:

Freeman, Allyn.

Language:

English

Subjects (All):

Carnegie Deli (Restaurant).

Jewish cooking.

Restaurants, New York Metropolitan Area.

Physical Description:

xii, 171 pages : illustrations ; 23 cm

Place of Publication:

Hoboken, N.J. : J. Wiley, [2005]

Summary:

In the 1950s, New York boasted hundreds of Jewish delicatessens. Today, only a handful remain; and of those few, the Carnegie Deli stands out as an icon of lost times. How to Feed Friends and Influence People tells the fascinating and funny story of the little deli that became one of New York City's biggest attractions. World renowned for its absurdly large "gargantuan" sandwiches, the Carnegie Deli is more than a restaurant with a good gimmick-it's a family business that succeeded thanks to tried-and-true business principles.

Starting out as a nondescript hole in the wall, the Deli has become the delicatessen of choice for presidents, celebrities, at least one sultan, and millions of other (extremely) hungry diners from around the world. Yet, amazingly, it has never invested in advertising or promotions. At first glance, the Deli's success might seem unlikely, but it's a success built on a set of timeless business values embraced and promoted from day one by owner Milton Parker: Keep it simple, Do one thing and do it better than anyone else, Create a family atmosphere among the staff, Promote from within, Listen to staff and customer comments, Make everything yourself-in-house, Own the premises, Management is always responsible, Don't be greedy, Have fun working.

These are the core business ideals that keep the Deli thronged with customers, and they apply to every business in every industry. But just as the Deli's gargantuan corned beef is much more than just a sandwich, this is much more than just a business book. It also includes funny and strange anecdotes from the Deli's history-from reminiscences on longtime Deli fan Henny Youngman to the "Pastrami Wars" of 1988. Even more delicious, the book also features original recipes from the Deli's kitchen-including chopped liver, Brooklyn egg cream, brisket of beef, and matzoh ball soup!

Full of insightful business wisdom, hilarious anecdotes, and tasty recipes, How to Feed Friends and Influence People is a savory story that gourmands and businesspeople alike will dig into with gusto.

Contents:

Course 1 Doing Business the Carnegie Deli Way 1

Carnegie Deli: Business 101 2

A Chronology of Jewish or Deli Food in the USA 4

1937: The Opening 5

1942 to 1976: Carnegie Max Hudes 6

1976: The Deli House That Leo and Milton Built 7

1979: You're the Tops! 8

1983: Broadway Danny Rose 14

1983: Deli Williamsburg Bridge 15

1986: One Order, Cash to Go 16

1986: Statue of Chopped Liver-Ty 17

1987: Yes, Virginia, There Is a Carnegie Deli 17

Course 2 Leo Steiner, Owner: "Into the Deli Limelight" 19

Take Over the Carnegie 21

The Arnold's Bread Commercial 22

"Plain and Simply Wonderful" 23

Have a Nice Sandwich 23

Expansion 25

Exit Leo 25

The Deli Food Quiz 27

Appetizers, Side Dishes, and Sauces 29

Chopped Liver 35

Kasha Varnishkas 36

Barley Soup 37

Matzoh Ball Soup 38

Kreplach with Meat 39

Knish 40

Course 3 Henny Youngman: King of the One-Liners 41

Wayne Lammers, Waiter: "The Deli Music Man" 44

Course 4 Milton Parker, Owner: "Hard Work and Good Luck" 47

Leo Meets Milton 49

Pressing the Partnership 49

Parker Pens His Own Name 51

Handling the Deli Crowd 52

The Smart Moves 53

Other Carnegie Delis in the Country 54

Still Going Strong 56

Summing Up a Career 57

Deli Slang 58

1981: Pastrami Sandwich to the Rescue 59

1988: Big Tex Meets Big Sandwich 61

1988: Pastrami at Ten Paces 63

1989 to 1994: Going Hollywood 70

1991: Simon Says 74

1999: Omaha Steaks 76

2000: Hold That Line 79

2001: Murder above the Deli 82

2003: Light in the Darkness 83

1988 to 2004: Promotions and Awards 88

The Bagel 90

Annie Smith, Waitress: "Attack of the Decaf Gotchas" 96

Bagels, Lox, and Cream Cheese 97

Course 5 Jack Sirota, Waiter: "Last of the Originals" 101

Come to the Carnegie 103

Enter Steiner and Parker 104

Celebrity Serving 104

The Life of the Waiter 106

Rasmee Ruenanukool, Waitress: "Lady of Smiles" 108

Muriel Caraballo, Waitress: "CBS NFL Warm-Up" 109

Meats of the Deli World 110

Beef Flanken 116

Corned Beef or Pastrami Hash 117

Chicken Consomme and Chicken in the Pot 118

Chicken Paprikash Casserole 119

Stuffed Cabbage 120

Brisket of Beef 121

2004: Pickle-Eating Contest 122

Course 6 Sandy Levine, Managing Director of Retail and MBD: "The Happy Deli Man" 123

Bring in the Civilian 124

Sandy as the Managing Director 126

The Sandy System 127

Media Appearances and Articles 128

Mr. Personality 128

He Loves the Job 129

Course 7 Marian Parker Levine, Daughter and Wife: "All in the Deli Family" 131

2004: The Levines' Vacations 134

Course 8 Jeff Jensen, Managing Director of Wholesale: "Mr. Contentment at the Commissary" 137

Back in the United States 139

Come to the Carnegie 140

Jeff Can Get It for You Wholesale 141

The Satisfied Executive 142

Desserts of the Deli World 144

Cheesecake 146

Rugelach Cookies 148

Noodle Pudding with Apples 149

Cheese Blintzes 150

Apple Strudel 151

Walter Bell, Counterman: "Constructing the Big Sandwich" 152

Fernando Perez, Cook: "Cooking the Carnegie Way" 153

Course 9 Joel Siegel, Diner: "Loving the Deli Life" 157

Manhattan 158

Carnegie Deli Time 159

Genuine Brooklyn Egg Cream Recipe 161

Susan Palmaccio, Waitress: "When She's Smiling" 163

The Delicatessen Quiz 165

It's Closing Time 167.

ISBN:

0471680567

OCLC:

56011698