Managing customers as investments : the strategic value of customers in the long run

MLA

Gupta, Sunil and Donald R. Lehmann. Managing customers as investments : the strategic value of customers in the long run. Upper Saddle River, NJ : Pearson Education, 2005.

APA

Gupta, S. & Lehmann, D. (2005). Managing customers as investments : the strategic value of customers in the long run. Upper Saddle River, NJ : Pearson Education.

Chicago

Gupta, Sunil and Donald R. Lehmann. Managing customers as investments : the strategic value of customers in the long run. Upper Saddle River, NJ : Pearson Education, 2005.