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Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein and Neil Fiske, with John Butman.
- Format:
- Book
- Author/Creator:
- Silverstein, Michael, 1941-
- Language:
- Spanish
- Subjects (All):
- Luxury.
- Cost and standard of living--United States.
- Cost and standard of living.
- United States.
- Quality of products--United States.
- Quality of products.
- Physical Description:
- xviii, 300 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Portfolio, 2005.
- Summary:
- From Williams-Sonoma to Victoria's Secret, "Trading Up" explores what's driving the move to premium goods, tells the inside stories of many New Luxury companies and their leaders, and offers insights and methods that can help the reader take advantage of this remarkable phenomenon.
- Notes:
- Includes index.
- ISBN:
- 1591840139
- OCLC:
- 56334011
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