The U.S. brewing industry : data and economic analysis / Victor J. Tremblay, Carol Horton Tremblay.

Format:

Book

Author/Creator:

Tremblay, Victor J.

Contributor:

Tremblay, Carol Horton.

Language:

English

Subjects (All):

Brewing industry--United States--History--20th century.

Brewing industry.

History.

United States.

Genre:

History.

Physical Description:

xv, 379 pages : illustrations ; 24 cm

Other Title:

US brewing industry

United States brewing industry

Place of Publication:

Cambridge, Mass. : MIT Press, [2005]

Summary:

"This definitive study uses theory, history, and data to analyze the evolution of the U.S. brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The U.S. Brewing Industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies."

"This authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization."--Jacket.

Contents:

Basic demand and cost conditions

Industry concentration

The leading mass-producing brewers

Imports and domestic speciality brewers

Product and brand proliferation

Strategic behavior: price, advertising, merger, and other strategies

Economic performance

Public policy issues

Concluding remarks, forecasts, and directions for future research.

Notes:

Includes bibliographical references (pages 331-371) and index.

ISBN:

0262201518

9780262201513

OCLC:

54966677