Sport, culture and advertising : identities, commodities and the politics of representation / edited by Steven J. Jackson and David L. Andrews.

Format:

Book

Contributor:

Jackson, Steven J., 1958-

Andrews, David L., 1962-

Language:

English

Subjects (All):

Sports--Social aspects.

Sports.

Advertising--Social aspects.

Advertising.

Physical Description:

xi, 274 pages ; 24 cm

Place of Publication:

London ; New York : Routledge, 2005.

Summary:

This edited collection explores a range of strands around the nexus of sport, culture, and advertising, addressing themes associated with gender, race, sexuality, nationhood, disability, lifestyle, identity, globalization, and cultural resistance. It represents the first focused scholarly attempt to examine the interrelationships between sport, culture, and advertising and as such will be of significant interest to students and researchers in each of these areas.

Notes:

Includes bibliographical references (pages [263]-268) and index.

ISBN:

041533991X

0415339928

OCLC:

55286463