E-myth mastery : the seven essential disciplines for building a world class company / Michael E. Gerber.

Format:

Book

Author/Creator:

Gerber, Michael E.

Language:

English

Subjects (All):

Entrepreneurship.

Success in business.

New business enterprises.

Physical Description:

xxxviii, 423 pages : illustrations ; 24 cm

Edition:

First edition.

Place of Publication:

New York : HarperBusiness, [2005]

Summary:

Building on the groundbreaking principles of The E-Myth Revisited, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber's program for entrepreneurial mastery takes the popular E-Myth point of view to its completion. Beginning with the vitality of the entrepreneurial spirit and vision, E-Myth Mastery explores the critical roles of passion, purpose, and practice in the success of any enterprise.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success.

The E-Myth credo-Don't work IN your business, work ON it-is spelled out here in the seven essential disciplines followed by every world class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Money, Management, Fulfillment, Lead Conversion, Lead Generation.

Each of the seven disciplines is illuminated with examples, exercises, and specific guidance-E-Myth Mastery puts all the pieces together in a powerful and inspiring way.

E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world class operation-a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

Contents:

Part 1 The E-Myth Entrepreneur

Epigram 1

1 The E-Myth Point of View 3

2 Passion, Purpose, and Practice 12

3 The Reluctant Entrepreneur 19

4 The Little Girl Who Wanted to Write a Book 24

5 The Reluctant Coach 27

6 Creating the Room to Create 32

7 The Heart of the Matter 36

8 Wrestling with a Stranger 41

9 The Purpose of Purpose 44

10 The First Exercise 49

11 The Second Exercise 54

12 The Third Exercise 61

Part 2 The Seven Essential Disciplines

Epigram 67

1 The Discipline of the Enterprise Leader 71

The Business Plan that Always Works 84

Business Quantification 95

2 The Discipline of the Marketing Leader 115

Your Most Probable Customer 126

Customer Perceptions and Behaviors 136

Positioning and Differentiating Your Business 156

3 The Discipline of the Financial Leader 171

Financial Strategies to Set You on the Right Path 196

Maximum Cash 215

4 The Discipline of the Management Leader 237

Creating a High-Performance Environment 248

Operations Manuals 261

5 The Discipline of the Client Fulfillment Leader 273

Your Client Fulfillment Baseline 282

Systems Innovation 294

6 The Discipline of the Lead Conversion Leader 305

Your Lead Conversion Process 313

Client Re-Conversion 334

7 The Discipline of the Lead Generation Leader 346

Lead Generation Channels 353

Application of Lead Generation Principles 372

A Full List of the Referenced Worksheets Available at www.emythmastery.com 401.

Notes:

Includes index.

ISBN:

0060723181

OCLC:

57168449